BMW's entry into the Super Bowl ad race is all about the iX, which isn't very surprising

 The iX is the focus of BMW's Super Bowl marketing campaign, which isn't surprising. However, this advertisement also features the Greek gods Zeus and Hera, who are retiring to Palm Springs. At one point, there's even a miniature pet Pegasus. Oh, and Zeus continues to charge (or, perhaps more appropriately, discharge into) things until the grid is broken. Hera then obtains an iX for them.

I'm not sure how any of this makes sense. We don't know, but it's all in the advertisement. Zeus is played by Arnold Schwarzenegger, and Hera is played by Salma Hayek. Isn't it true that it has everything? Big-name actors star, there's a mythological plot, there's a lot of lighting coming out of Zeus' fingers, and, of course, there's the BMW iX.

 

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