After announcing an exit from the Indian market in the middle of 2021, Ford appears to have changed its mind and is now planning its global electric strategy from outside of India. The corporation is one of the 20 automakers, which also includes Maruti Suzuki's parent business in Japan.

Ford India Contemplates Resuming Retail Operations

 

 Ford intends to produce electric vehicles in one of its India facilities, most likely the Sanand factory in Gujarat, with the intention of exporting 100 percent of the output. The business, which pledged a symbolic presence in India by selling branded brands like the Mustang at the time of withdrawal, will also evaluate if electric vehicles intended for export can be pushed into the Indian market. "We appreciate the Indian government's approval of Ford's PLI proposal. We're looking into the prospect of employing a factory in India as an export base for EV manufacturing as Ford guides customers through the global electric-vehicle revolution "According to the firm.

Ford has expressed confidence in India's concentration on electric vehicles and the resulting incentive programmes. "They have an export-driven strategy, and our programme has no restrictions even if 100% of sales are made outside of the country. We want India's green car manufacturing footprint to expand, which is why the company was chosen for the programme "According to the official, A total of 115 enterprises had filed for government benefits under the plan for Advanced Automotive Technology (AAT) products - automobiles and components as of January 9 this year. Winners will now have two years to concentrate on strategy and products, with rewards beginning in April 2024 and paid out over a five-year period.

 

Apart from Indian subsidiaries of Ford, Hyundai, Kia, and Peugeot Citroen Automobiles, and Suzuki, indigenous manufacturers, Eicher Motors, Mahindra & Mahindra, and have made the cut. In the 'Champion OEM' category for larger vehicles, Pinnacle Mobility Solutions, a joint venture between the local Pinnacle business and VDL Group, Netherlands (which specialises in buses and coaches), was also chosen. 

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